01 / ORIGINAL DESIGN STUDY
HUMAN DIRECTION. CINEMATIC AI.A human
HBO commercials
Netflix campaigns
A human
point of view.
An AI field
of possibility.Cinematic AI.
Human direction.
Commercials, brand films and promotional content, directed by José Ugas.
Commercials.
Brand films.
Promotional content.
HBO commercials
Netflix campaigns
SPACE SANDWICH / INTERACTIVE STUDIO STUDYIMAGINATION, DIRECTED.
ORIGINAL AI IMAGE + INTERACTIVE DESIGN / HUMAN-LED EXPLORATIONExplore the studies
ENTERTAINMENT EXPERIENCE
Storytelling shaped by HBO Max, entertainment and Champions League campaigns.
Commercials & previous roles
Campaign work
Champions League campaigns · HBO Max
Entertainment creative directionThe tools open
the possibilities.
The point of view
makes them matter.
SPACE SANDWICH HUMAN-LED
We bring creative strategy, storytelling and cinematic AI into one considered production approach. For ambitious brands that need extraordinary work without the machinery of a traditional large-scale shoot.
01 / VISUAL DIRECTIONA study in
A study in
possibility.
Original interactive studies, designed for SPACE SANDWICH.
Explorations of form, light and perspective. Not client work.
02 / ORIGINAL DESIGN STUDY
02 / Light & structure
03 / ORIGINAL DESIGN STUDY
03 / Rhythm & dimension
“a phenomenal AI video
for my clothing brand”CLIENT FEEDBACK / CLOTHING BRAND
What the frame makes possible is only the beginning. The story is what makes it yours.
02 / THE APPROACH
One creative thread.
From the first what-if to the final frame.
Keep the
ambition.
Rethink
the production.
A focused creative partner for brands ready to make cinematic work. Strategy and craft shape the brief; AI expands how we can bring it to life.
01Find the idea.
+
Creative strategy & storytelling
Creative strategy, concepts, scripts and storytelling. A clear purpose, a compelling direction and a story worth telling.
02Build the world.
+
Cinematic AI production
AI-powered commercials, brand films and promotional content. Human direction through image, motion and refinement.
03Shape the feeling.
+
Editing, sound & finishing
Rhythm, pacing, sound design and finishing. Every creative choice working toward the same experience.
04Make it travel.
+
Format adaptations
Purposeful cutdowns and format adaptations for your channels. One idea, expressed across the campaign.
THE PROCESS
Align the brief
Define the concept
Create & refine
Finish & deliver
03 / THE DIRECTOR
José Ugas.
A career in entertainment.
A new field of possibility.
Creative
direction is
a human
point of view.
My background spans HBO, Discovery, WarnerMedia and Warner Bros. Discovery, with HBO commercial work and Netflix campaigns.
Today, I bring that entertainment instinct to AI-powered films for brands. Story first. Creative judgment throughout.
“went above and beyond to make sure the final product was absolutely amazing”CLIENT FEEDBACK / CLOTHING BRANDFrom the same client featured earlier.Explore my background
mean
something.
Have a brief? An ambition?
Let's find the idea.